Photographer Uses $32 Toy Car to Create Advert for $50,000 Audi

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Typically, car companies spend a lot of money to create catchy ad campaigns. Surely you have seen many videos and images with cars in incredible places, something that they get (obviously) moving to unique places. Audi has decided to do it in a different way this time.

For their new campaign in the Middle East, they hired Félix Hernández , an expert in making miniature photographs. For this particular project, Hernandez created an Audi Q2 1/43 scale, with a level of detail that would seem real. He is an expert, but this project was a challenge even for him . He assures that “normally works with 1/8 scale models, but for the launch of Q2 they decided to go much further using a 1/43 scale. Felix says that “it is the first time that I do a job with such a small model”.

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Image Credit: petapixel.com

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Image Credit: behance.net

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Image Credit: diyphotography.net

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Image Credit: behance.net

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Image Credit: behance.net

Here is a video

Video Credit: Hernandez Dreamphography









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